Nigeria Broadcasting Commission (NBC) has appointed Transatlantic Media Company (TMC) as its marketing partner of its Cable, Broadcast and Satellite (CABSAT) across Africa.
The broadcasting regulator says the strategic partnership is part of its effort to to fast track the migration from analogue to digital broadcast in 2017.
NBC signed the Memorandum of Understanding [MoU] with Transatlantic Media Company (TMC) at the World Trade Centre in Dubai, according to a statement sent to Technology Times.
The partnership is to maximize opportunities in the broadcast media during the 22nd edition of Cable, Broadcast and Satellite [CABSAT] event schedule to hold in Dubai.
[blockquote right=”pull-right” cite=”Dr Bayero Agabi”]“As the world adapts to digital content delivery, it is the thrust of our organization to help project the inherent values of Africa’s culture and heritage at the world stage via our superb broadcast content. We are committed to assisting NBC to fast track the migration from analogue to digital broadcast in 2017.”[/blockquote]