Dr Mike Adenuga, Chairman of Globacom has led an army of top executives of the Nigerian Second National Operator (SNO) into Ghana to turn around the fortune of its fully-owned mobile phone unit in the West African nation, Glo Mobile Ghana.
Technology Times learnt from people conversant with situation that Adenuga temporarily relocated to Ghana with the Glo team to execute sweeping changes to win back market share for Glo Mobile Ghana.
Adenuga is personally leading the charge and is undertaking sweeping review at Glo Mobile Ghana following the market share losses suffered by the unit, according to sources.
Glo’s plan to win back its share of the Ghanaian market followed the company’s loss of telecoms market share where it operates along MTN, AirtelTigo and Vodafone Mobile.
Adenuga’s decision to personally lead the Ghana telecoms market’s win-back plan is one of the key highlights of the review of the operator’s voice, data and other service offerings of Glo to subscribers in Ghana.
The Globacom Chairman decided to take charge of the shakeup underway in the company’s mobile business after Glo Ghana’s continued market share losses peaked at -0.81% and recorded a marginal 1.81% share of the mobile voice market at the end of last year.
Glo Mobile Ghana has recorded year-on-year loss of market share since its peak at 2012 with 1,568,014 active voice subscriptions to 739,352, at the end of last year.
According to Ghana’s National Communications Authority (NCA), the telecoms industry regulator, mobile voice subscriptions was 40,934,875 at the end of 2018 split among MTN (20,092,798); Vodafone Mobile (9,813,234); AirtelTigo’s (10,289,491) and Glo Mobile (739,352).
NCA says the December 2018 mobile voice figures represent a percentage increase of 1.19% from November 2018’s figure of 40,454,055 reflecting total penetration rate of 138.88%.
MTN’s voice subscriptions for the period was 20,092,798 representing a percentage increase of 1.68% from November 2018’s figure of 19,759,948 and market share of 49.08%.
Vodafone’s mobile voice subscriptions increased from 9,606, 427 as at the end of November 2018 to 9,813,234 as at the end of December 2018, representing a percentage increase of 2.15% and market share of 23.97%.
AirtelTigo’s voice subscriptions decreased from 10,342,271 as at the end of November 2018 to 10,289,491 as at the end of December 2018 indicating a percentage decrease of -0.51% and market share of 25.14%.
Voice subscriptions of Glo decreased from 745,409 as at the end of November 2018 to 739,352 at the end of December 2018 representing a percentage decrease of -0.81% and market share of 1.81%.