Mobile applications are becoming an important part of the lifestyle of people globally.
Mobile apps have also simplified the way activities are carried. They can act as vehicles for economic development and help a country skip over development hurdles.
However, individual and national needs vary, especially according to geographical location, economic power, literacy and technological development. Therefore, mobile apps must be developed to match the needs of the prospective users.
To this end, Useful and Beautiful, a mobile product strategy and development company with clients in South Africa and Nigeria says it is focusing on the specific needs of African countries to develop mobile solutions to suit their target audiences.
[blockquote right=”pull-right” cite=”Lynette Hundermark, co-owner and founder of Useful and Beautiful“]“Data costs need to always be considered. After working on many successful solutions in South Africa, it was still not a matter of taking a South Africa user experience and launching that in the Nigerian market (because it was part of Africa), it had to be tailored specifically for the Nigerian market. Then, you have to soft launch with actual users, test, enhance and optimise this is an ongoing learning process. At the end of the day, it’s creating a solution for the people who will be actually using it – the masses.”[/blockquote]