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AfricaXP picks Babeleye in digital content deal

AfricaXP picks Babeleye in digital content deal

Multilingual video content metadata platform, Babeleye says it has been selected by African digital content distributor, AfricaXP to manage rich EPG metadata of its linear channels distributed to two of AfricaXP’s customers.

Babeleye will provide total management and distribution of programming information to top TV platforms Zuku, a leading pan-African pay TV platform, and WatchAfrica, which offers a premium subscription video-on-demand (SVOD) service, the company said in a statement.

AfricaXP delivers a full catalogue of quality African content channels via a unique cloud-based content delivery platform directly to broadcasters across the entire African Sub-Saharan region and beyond.

With the Babeleye solution, AfricaXP is able to easily and instantly feed ready-to-use rich metadata into their partners’ electronic program guides (EPG) and eliminate the error-prone and time-consuming manual preparation of data. Babeleye is also able to provide customized and localized metadata relevant for the region, another important consideration for AfricaXP.

Craig Kelly, CEO of AfricaXP says, “Babeleye’s wide expertise in delivering rich metadata and adapting existing formats to different EPG technologies allows us to slash operational times and satisfy the requirements of our TV platform partners.”

He adds that, “we wanted to work with a partner who has significant experience in the region, and the Babeleye platform also help us provide better and more customized programming information for a broad range of content, improving the end user experience.”

Hamid Ouddane, CEO of Babeleye adds that “AfricaXP specializes in selecting, acquiring and developing the right titles for the African market, with content produced across the continent as well as internationally. Their cloud-based platform powers content delivery for a variety of pay TV, VOD and broadcast TV services.’’

According to Ouddane, “by implementing Babeleye metadata solutions, AfricaXP can more efficiently include rich program descriptions, multilingual EPG information, and more, thus increasing its programs’ exposure and presence on partners’ TV platforms.”

Babeleye says it offers rich metadata for EPG and video catalogues spanning a wide variety of international content, and thanks to detailed mapping of local market metadata in the region, can support multiple platforms in multiple countries. The platform also provides comprehensive analytics and editorial recommendations to boost content discovery.

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Technology Writer at Technology Times Media
e-mail: donatus.anichukwueze@technologytimes.ng

Donatus Anichukwueze Technology Writer at Technology Times Media e-mail: donatus.anichukwueze@technologytimes.ng