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BuyCommonThings, Procter & Gamble seal online retail pact




BuyCommonThings.com, an online retailer in Nigeria has announced a partnership with Procter & Gamble Nigeria to provide the leading consumer goods company to online shoppers in the country. 

Olumide Olusanya, Chief Execution Officer for BuyCommonThings.com
Olumide Olusanya, Chief Execution Officer for BuyCommonThings.com

The partnership is aimed at making P&G’s products easily accessible to consumers on BuyCommonThings.com’s very convenient online retail platform, the companies said.

Olumide Olusanya, Chief Execution Officer for BuyCommonThings.com, says that the partnership was a natural fit as online retailing is set to play a critical role in the future of the FMCG industry in Nigeria.

The reason for this is the ease with which consumers can procure their essential FMCG products through platforms such as BuyCommonThings.com, he adds.

“Online retailing, as deployed by BuyCommonThings.com, allows for delivering of better value to end-users; for example, convenience, low pricing, shorter time lag between when a product is needed and when it can be utilized, personalized service, as well as wider selection under one roof”, Olusanya adds.

Chioma Ede, P&G’s Specialty Channels Leader adds that recent findings indicate a growing presence of Nigerians online with a growing number of consumers doing their shopping online.

This informed the P&G’s partnership with BuyCommonThings.com which “is a strategic alliance to enable convenience and the delivery of more value to P&G’s cherished customers with BuyCommonThings.com’s rapidly growing platform of online retailing.”

According to Olusanya, BuyCommonThings.com’s “vision is to be Nigeria’s biggest supermarket by changing the way Nigerians shop for groceries & essentials–the same way Amazon.com changed the way the world shops for books.”

The company is growing to become Nigeria’s leading online supermarket dedicated to delivering direct to the doorsteps of her clients on a same-day basis and at very affordable prices. It offers a wide variety of high quality brands of groceries, beauty & personal care, household essential items and appliances.

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