ESPN, a leading digital sports brand , has appointed Ventra Media Group, a digital marketing and rights agency, as its advertising sales representative in Nigeria, as the leading sports brand looks to expand advertising sales solutions in Nigeria.[blockquote right=”pull-right” cite=”ESPN”]Nigeria has been a part of that growth, with Nigerian sports fans logging nearly 828 million minutes and 116 million visits to ESPN digital media properties in 2013, led by the company’s global football brand ESPNFC[/blockquote]
Daryn Wober, CEO Ventra Media Group expressed satisfaction with the colloboration noting that “with the rapid growth of web and mobile usage, brands in Nigeria are increasingly searching for premium sites through which they can reach their target audience.”
He expressed pleasure on the new alliance noting that it is “bringing a new opportunity to market in collaboration with one of the world’s leading sports brands. Ventra’s extensive relationships on the ground in Nigeria place it in a unique position to deliver value for content and technology companies such as ESPN.”
“We’ve got a fantastic, engaged and passionate sports audience in Nigeria, which is growing significantly and using mobile devices to connect with ESPN more and more,” said Charly Classen, vice president and general manager, ESPN EMEA. “We’re excited to be working with Ventra now to try and deliver great solutions for brands that want to reach this emerging market and connect with its sports fans through our respected, industry-leading content.”
The appointment comes as ESPN has seen success and growth across its global digital media business in 2013, closing the year again as the leading global digital sports brand. Nigeria has been a part of that growth, with Nigerian sports fans logging nearly 828 million minutes and 116 million visits to ESPN digital media properties in 2013, led by the company’s global football brand ESPNFC.