Social media giant, Facebook and e-commerce company, Jumia jointly gathered Nigerian entrepreneurs and inspire them on how to leverage technology to scale up their businesses.
The partnership birthed ‘Boost Your Business’, an event that attracted over 500 Nigerian entrepreneurs to network, hear about marketing best practices and learn about how they can use Facebook and Jumia to grow their businesses.
The one-day workshop held in Lagos also provided entrepreneurs and business owners with best practices and advice from top business owners. The workshop also illustrated how using Facebook and Jumia can help them maximize sales in a technology-driven age.
“We enjoyed sharing our ideas about how effective, easy to use, and mobile social media solutions can help Nigerian entrepreneurs accelerate the growth of their businesses”, Nunu Ntshingila, Head of Facebook Africa said.
[blockquote right=”pull-right” cite=”Ebele Okobi, Facebook’s Head of Public Policy for Africa.”]“SMEs are the engines for job growth in the world economy, accounting for 80% of jobs worldwide. As a platform that democratises marketing, Facebook can help small businesses to reach their full potential.” [/blockquote]
On his part, Jeremy Doutte, CEO of Jumia Africa noted that “SMEs are the backbone of Nigeria’s economy and encouraging entrepreneurial activity is critical to its growth and development. As of May this year, more than half the people on Facebook in Nigeria were connected to an SME.”
“Jumia is proud to partner with Facebook in Nigeria for the very first time. We are delighted to host an event for the booming Nigerian business community and our sellers in particular, providing them with a better understanding of how they can use Jumia and Facebook to grow their businesses exponentially.
This event was thus an opportunity for us to bring our sellers together, and coach them on how to make the most of Black Friday”, according to the organisers.
“With more than 15 million monthly active mobile users, 16 million total monthly active users, and 7.1 million daily active users in Nigeria, Facebook is the mobile solution for Nigerian businesses of all sizes”, Jeremy adds.
“SMEs are the engines for job growth in the world economy, accounting for 80% of jobs worldwide. As a platform that democratises marketing, Facebook can help small businesses to reach their full potential,” says Ebele Okobi, Facebook’s Head of Public Policy for Africa.
“We give them a platform to advertise where customers already spend their time and make it easy for small businesses to communicate with people anytime, anywhere.”
Nigerian start-ups and small businesses are already benefiting from the way that Facebook helps them to talk to customers in an affordable, personalized manner.