IBM has announced that it has completed the acquisition of Aperto, a leading digital agency with headquarters in Berlin, Germany, to join IBM Interactive Experience (IBM iX).
The acquisition of Aperto is the latest strategic move to enhance the experience design prowess of IBM iX. Financial details of the transaction were not disclosed.
Henceforth, IBM iX and Aperto will together provide companies with engaging experiences through a combination of digital, creative and design skills.
“Experience design has become an essential element in business strategy as companies in all industries seek to deliver more consumer-like experiences,” said Paul Papas, Global Leader, IBM iX. “We look forward to working with Aperto to drive real results for our clients in pursuit of digital reinvention.”