IDC: Nigeria, emerging markets fuel world smartphone growth in Q1 2015
A global mobile phone tracking report has revealed that growth in smartphone markets in the second quarter of 2015 was fuelled by increased demand in Nigeria like other emerging markets.
Preliminary insights from the International Data Corporation (IDC) Worldwide Quarterly shows that vendors shipped a total of 337.2 million smartphones worldwide in the second quarter of 2015.
[blockquote right=”pull-right” cite=”IDC”]“Although premium handsets sold briskly in developed markets, it was emerging markets, supported by local vendors, driving the momentum that heavily contributed to the second highest quarter of shipments on record.”[/blockquote]
The shipments represent an increase of 11.6% from the 302.1 million units in the second quarter of 2014, according to the technology industry analysis company.
Anthony Scarsella, Research Manager with IDC’s Mobile Phone team explains that, “although premium handsets sold briskly in developed markets, it was emerging markets, supported by local vendors, driving the momentum that heavily contributed to the second highest quarter of shipments on record.”
IDC says that “as feature phone shipments continue to decrease, vendors will continue to attack both emerging and developed markets with competitive smartphones that are both rich in features and low in price.”
tags:
developed markets emerging markets feature phone global mobile phone tracking International Data Corporation Mobile mobile phone Nigeria Phones Smartphone smartphone growth smartphones technology industry The International Data Corporation
