The Federal Ministry of Information has announced plans to commercial its online platforms by accepting paid advertisement on its official websites and embedded social media platforms.
Dr. Folashade Yemi-Esan, The Permanent Secretary of Federal Ministry of Information, has approved that websites being published by the Ministry to be receiving and publishing advertisements, the Ministry said in a statement.
According to the Ministry, the approval was conveyed after she had considered a memorandum on the subject of accepting and publishing paid advertisements forwarded to her by the Ministry’s Information Technology Department.
The Department has been responsible for content and technical management of the websites of the Ministry, www.fmi.gov.ng and the National Portal, www.nigeria.gov.ng and the social media platforms embedded on the two websites.
Consequent upon the approval for Federal Ministry of Information to be accepting and publishing paid advertisements on the websites it publishes, the Ministry says it “will be breaking newer ground ahead of other Ministries in Nigeria as a foremost Government Ministry to be accepting and publishing paid advertisements.”
The Ministry through a statement released on the subject, has begun campaigns urging other MDAs, NGOs, professional bodies and private interests, “which may want to reach out through its platforms, with their products, ideas and announcements, to take advantage of its competitive advert rates, irrepressible reach, impressive visitors’ hits and visitors’ profile.”
The Ministry also has this to say about the monthly visitor profile to the websites: “Our visitors’ hit record in 2014 for FMI website is 28,075,692, giving an average monthly of 1,322,076; and for the National Portal, total visitors in 2014 is 43,404,671 visitors’ hit record, giving an average monthly of 1,972,940! This means that many people read us more than any other national newspapers and we have more visitors to our website than many other online versions of many national newspapers!”