African Cable Television (ACTV), which launched into the Nigerian pay-TV market few months ago has unbundled its unique decoders at the Computer Village Expo, the annual technology expo underway in Ikeja Lagos.
It is interesting to note that despite increased pay–TV subscriptions in Nigeria, the sector is still expanding in the face of complaints by subscribers.
New pay–TV companies continue to enter the market, with the latest being an indigenous Direct To Home, DTH cable television service provider, ACTV.
ACTV is concerned about the high prices that Nigerians currently pay to watch cable TV services and its already offering content in four bouquets at affordable prices, according to the company.
[blockquote right=”pull-right”]According to the ACTV Executive, despite the promo price for the decoder, “it is comparable with what you get for N65,000 from the market top players right now. But we are saying that you can get these things, you will access them at a very affordable cost. So affordability is what drives us. But beyond that, we want Nigerians to know that the whole façade of pay-TV as it were before.”[/blockquote]
ACTV say it is primed to give Nigerians the opportunity to choose their television experience with its unique offerings. Their advanced HD decoder that easily fits into one’s pocket and highly portable is one of the decoder features many customers have been looking out for.
Mr. Abimbola Onagbade, ACTV Brand & Marketing Communications Manager told Technology Times on the sideline of the Computer Village Expo 2015 (CVE ’15) that, “ACTV is in Nigeria to reposition the way we see TV in terms of technology and in terms of costing.”
According to the ACTV exec, “look at our decoder that we bring to the table. it is a potpourri of innovation and technology . The capability in that decoder will blow your mind. The basic thing in it is that it’s a PVR decoder which means you can pause, rewind, fast-forward and you can record live TV in case you are not ready to watch it at the moment. Then, you go back later to watch it.”
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