By Olubunmi Adeniyi
Lagos. January 29, 2013: Internet streaming Nollywood movie service, iROKOtv has signed a deal with Nokia to launch the Nigerian company’s first mobile app exclusively on the Window Phone platform.
While making the announcement on Tuesday, iROKO partners states that the app has been designed to give Nollywood fans and iROKOtv PLUS subscribers access to Nollywood movies on the go, and will be accessible on the Nokia Lumia Windows Phone 8.
The app is built with the same functionality as www.irokotv.com allowing users to have total control over their viewing experience and the ability to search the catalogue of thousands of movies by genre and actor as well as select movies to ‘watch later’, the company says.
For Nokia, the deal is a way of trying to build momentum for the Finnish brand which is a major brand in Nigeria and has done other content deals on its lower-spec Asha range. The tie-up with iRokotv is designed to build awareness for its Lumia range.
For iROKOtv, the deal is about getting access to Nigerian consumers, although the offer is open to any Lumia owner worldwide, the company says.
A deal in France between Paris-based streaming music service Deezer and Orange resulted in a huge uptake in Deezer users in France. Given that the deal targets just Lumia phones it won’t be on that scale.
Jason Njoku, CEO and Founder of iROKO Partners says that Nokia engineers worked with iROKOtv to help them build the app noting that “most importantly, they have helped to optimize it for Nigeria’s networks.”
Njoku expectes Lumia users in Nigeria, who will get the first three months access to iROKOtv’s premium service free, mainly to access the library of 5,000 movies over Wi-Fi networks, although “a lot done technically with this app to make it feasible to use on 3G.”
The app will give customers extras including interviews with Nollywood stars and additional news, he adds.