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Nigeria: Jumia Black Friday ‘attracted 8 million visitors’

Nigeria: Jumia Black Friday ‘attracted 8 million visitors’

Jumia Nigeria said the online shopping site attracted 8 million visitors during the 2016 edition of Jumia Black Friday held last month in Nigeria.

Black Friday, an annual sales event that offers sellers the opportunity to make impressive sales at massive discount prices was also promoted to Jumia Nigeria customers.

Jumia Black Friday is Jumia’s edition of the annual sales event, which offers sellers, sales agents, as well as consumers an avenue to trade at unusual discount prices on its online platform held November 14-25.

More than 13,000 sellers on Jumia’s platform participated in this year’s edition of Jumia Black Friday that offered up to 70% discounts. This was in addition to the major “hero deals” sponsored by key partners like Binatone, Polystar, HP, Innjoo, Infinix, Etihad and MTN, Jumia says.

Mrs Juliet Anammah, the new CEO of Jumia Nigeria
Mrs Juliet Anammah, CEO of Jumia Nigeria

Sellers, sales agents and community of entrepreneurs experienced impressive sales and positive customer feedback, as well as a positive shift and perception in customer experience during the 12-days sales event, Jumia further says, adding that out of the hundreds of thousands of orders placed during Jumia Black Friday, 75% of orders had shipped by Friday November 25th.

Juliet Anammah, Jumia Nigeria CEO said that all the teams across the e-commerce company joined the warehouse team from Monday to Sunday, picking, checking and packing the thousands of orders customers placed.

“All hands were on deck to make sure we delivered to our customers more discounts and more convenience for a successful 2016 Black Friday experience”, the Jumia Nigeria CEO added.

Andrew Ewona, founder of Renda Clothing, a fashion brand with special focus in female clothings, one of the sellers who participated in Jumia Black Friday said, “I sold my items between 20 – 40% discount, and my orders increased by 150% during Black Friday. I got feedback that customers were happy with my products and a major factor I think is because of the rigorous quality checks Jumia conducts.”

Another seller who participated in the Jumia Black Friday, Omowunmi Adebayo, a J-Force Talent Manager, reported a 500% increase in sales revenue among her team of independent sales agents, also known as JForce agents, saying, “During Black Friday, I had sales agents who attested to the fact that Jumia had items that were more than 50% cheaper than what they’ll get in the market.

“We had a lot of customers purchase HP latops, InnJoo Max 3. A person bought 200 pieces of Tecno L8. According to [the agent], she got the Tecno L8 15% cheaper than what we will get in the market”, Adebayo added.

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Elizabeth Edozie Technology Journalist @Technology Times 08077671659 elizabeth.edozie@technologytimes.ng