The Federal Government wants the Nigerian broadcast industry to align the Nigerian television advertisement market with global best practices that can earn about $400 million revenue for the nation.
Alhaji Lai Mohammed, Minister for Information and Culture, who said this at the formal launch of digital broadcast switchover in Enugu says industry practitioners need to cooperate in bringing the Nigerian television advertisement market to attract between $200 to $400 million of revenue to the industry.
The digital broadcasting train has finally reached Enugu following Monday’s launch of the digital switchover in the state, he says.
Alhaji Lai Mohammed, Minister for Information and Culture, who spoke at the the flag off of digital broadcasting service says the people of Enugu can join FCT, Jos, Kaduna and Kwara on this new medium of watching television.
The launch in Enugu which is the coal city is a better proof of how determined the Federal Government is to the rapid spread of advantages of digital television to Nigerians, he says.
The Minister underlines the huge loss of revenue within the sector and says that it is important that Nigeria put position business framework that will ensure that content producers secure their due for the value of the content they create as well as rendering goals that assures the advertising group their return on invested capital on media placements.
He restates his call for institution for reviewers measurement system to make Nigeria’s digital switch over sustainable for sign distributors, content material producers and channel house owners. There is growth in television within the creative business because of the existence of the viewers measurement system.