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Nigeria’s first email newsletter platform launched


MailCliq.com has announced the launch of the first platform that allows users in Nigeria to send trackable email campaigns and newsletters at a lower price.

Idowu Akinrelere, co-founder of Mail-cliq alongside Adedeji Adedoyin, says the cost of using the platform is cheaper when compared with popular platforms such as MailChimp and Campaign Monitor.

“MailCliq was borne out of the frustration that comes with paying for expensive email campaign services. No doubt Mailchimp and Campaign Monitor are great email campaign services but the price gets up to hundreds of dollars for only one email campaign. As our subscriber base grew, the cost of our campaigns seemed to grow exponentially. We weren’t asking for much,” he says.

According to him, “all we wanted was just a newsletter application that would enable us to manage subscribers, send campaigns and view reports at reasonable prices.”

He adds that the major difference between MailCliq and MailChimp is the pricing system.

“You can compare both platforms and see we offer a much cheaper package that allows email marketers to maximize their online marketing budget. Aside from this, we built the platform with adequate consideration of the African market. Basically, MailCliq is an email platform built by Africans for Africans. MailChimp has no plans to accept local African currencies but we have begun with the naira and in the coming months we will accept local currencies of more than five other African countries”, according to Akinrelere.

To use the platform, prospective users to visit the website and sign up, the company says.

“Once your account is approved, your login details will be sent to you and you can start using our service. Also it is pay-as-you-go, so you only pay when you send email campaigns. No hidden cost or extra charges.”


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