The Nigeria Internet Registration Association (NIRA), managers of the country’s Internet real estate, wants Nigerians to adopt the .ng domain in a major ”Made-in-Nigeria” brand push.
Mr. Mohammed Sikiru Shehu, Dean NIRA Academy, says that the national .ng domain name manager is developing “a holistic strategy” to encourage the uptake of the Internet resource by Nigerians.
“We need to think out of the box and become content developers in the Nigerian internet domain names, to promote the Nigerian identity in the cyberspace” Shehu, Dean of NIRA Academy said to journalists that attended the NIRA Media Training on Domain Name System (DNS), held at the Lagos headquarters of the association.
He challenged Nigerians to take advantage of the business opportunities in the DNS industry which he believes will create millions of job opportunity for Nigerians.
“The challenge therefore is on all of us to join hands with NIRA in ensuring that we do not lose the opportunities being offered by this digital era in turning Nigeria into a producer of product and content for the Internet”, he adds.
“Imagine 20 million domain name count in Nigeria today, it will generate several job opportunities for the teeming unemployed youth . The collaboration with the media is therefore very necessary to promote and further develop this infant industry in Nigeria.”
According to him, ”out of the almost 300 million domain names in the world, there are only 66,000 registered domain names. This pictures a huge opportunity for job creation in DNS industry in Nigeria.”
The NIRA Academy Dean however identified low awareness, preference for foreign domain names and insufficient skilled local personnel for the DNS industry as factors responsible for the slow growth of DSN industry across Africa.
The DNS industry is also facing poor Internet infrastructure and penetration, lack of government policy in member country that can drive the uptake of Africa country code top level domains, poverty of minds and ideas, and absence of creative and innovative DNS entrepreneurs to be responsible for the slow growth of DSN industry in the African region.
He thus charged media practitioners to come up with awareness campaign programmes that will inform Nigerians about the opportunities in the Nigerian DNS industry.
“In NIRA we believe that working with the media can guarantee the creation of more awareness about the DNS industry, mobilise through advocacy, and perhaps the media is the catalyst Nigeria DNS industry is waiting for,” he adds
The NIRA Media College Training 2016 attracted some players an stakeholder in the DNS industry including Mr. Biyi Oladipo, member of the Executive Board of Directors NIRA; Mr. Toba Obaniyi, the CEO of WhogoHost; Mr. Emmanuel Edet, Legal Adviser, National Information Technology Development Agency (NITDA), among others.
The Nigeria Internet Registration Association (NiRA) was founded on March 23, 2005 as a stakeholder-led organisation, charged with the management of the Nigeria’s country code Top Level Domain Name (ccTLD), dot ng, and is being coordinated by the National Information Technology Development Agency (NITDA) on behalf of the Federal Government of Nigeria.