IBM says that TPV Technology, the manufacturer of Philips branded TVs, has adopted IBM cloud and IoT services to build new smart TV services.
Under the partnership, TPV will develop smart TV services’ cloud that includes premium apps as well as video-on-demand.
IBM says the cloud infrastructure ensures application performance, increasing consumer and thus manufacturer satisfaction and ensures Service Level Agreements between TPV and premium content providers are met.
In addition to improving its ability to offer customers new features and services, IBM says it created a cloud-based service on IBM Bluemix for TPV that enables other TV manufacturers to quickly build, test and deploy new smart TV features.
As a result, new clients of the Smart TV service will be able to leverage the array of analytic and cognitive capabilities of Bluemix to enhance the end user experience and monetisation.
The company says manufacturers can now pre-select from more than 1,000 available apps they believe will be most appreciated by their customers, including international as well as popular local apps. Consumers can then reconfigure, download or delete apps, to organise their smart TV the way they want.
As a result, TV manufacturers are able to adapt quickly to changes in market demand since they are able to manage their smart TV platform without having to involve IT. In addition, because the service is delivered as a pay-as-you-go model, charges reflect the actual usage of Smart TV functions by consumers, keeping costs down.
Bryant Lin Director, Global Smart Innovations, TPV says, “With millions of daily users, in over 40 countries and over 15,000 different device types, we turned to IBM Cloud to provide scalable services that keep our apps running smoothly and enable us to build new ones quickly. In addition, IBM Bluemix services can be added to establish valuable insights into customers’ TV habits, supporting monetisation and the creation of new services.”
Also commenting, Sebastian Krause, General Manager, IBM Cloud, Europe says, “TPV is a great example of a company who sees the possibility of the cloud and Smart TV services. When handling the back-end of device management, like the home screen, the user interface, and app store, TPV can focus on acquiring and monetizing more applications for their customers. It’s a great collaboration of innovation and people.”
TP Vision, an Amsterdam-based subsidiary of TPV, manufactures and markets the Philips Smart TV, as well as the Philips Business and Consumer range of LCD monitors, Public Signage and Hotel TV lines; it also supports brands like AOC, the company says.