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Verve to let publishers throttle advertising revenue

Verve to let publishers throttle advertising revenue

Verve, a location-based mobile marketing service says it has released its mobile advertising Software Development Kit (SDK) that lets publishers earn more.

According to the company, Verve’s SDK will now specifically access the phone’s native functionality to unlock new mobile ad revenue by strengthening consumer engagement.

Other features include more precise geo-fencing and tagging capabilities and easy, fast integration with any beacon service provider which allows publishers to tailor the marketing experience to individuals, influencing them throughout their day with highly relevant, valuable, quality advertising.

Verve’s SDK will also drive consumer engagement through a variety of new patent-pending rich media creative experiences, including the introduction of high-impact takeovers and other native solutions, allowing for greater brand engagement by understanding how consumers interact within apps.

Nada Stirratt, Verve’s chief executive officer says that “publishers have an opportunity to monetize mobile app inventory like never before. With our SDK, Verve is redefining mobile consumer engagement, delivering the faster, richer and frictionless experiences consumers have come to expect. At the same time, with our SDK’s unique creative and analytical capabilities, publishers can strengthen the valuable connections they have with their audiences and marketers.”

With the ability to directly access Verve’s platform for precise, first-party location data, publishers can build higher-value audiences for their advertisers and more accurately measure performance.

As a result, Verve says publishers will be empowered to source continuous location analysis and other dynamic device sensors, driving revenue and providing marketers with valuable response context.

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Donatus Anichukwueze Technology Writer at Technology Times Media e-mail: donatus.anichukwueze@technologytimes.ng